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Top 6: June 12th 2013
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Department for Transport: Pub Loo ShockerTop 6: June 12th 2013
The Department for Transport's THINK! campaign has launched a new anti-drink driving film targeting young men which is set in a pub toilet. Leo Burnett London, the agency behind the campaign, adopted covert tactics to produce a TV ad that would resonate with young males, traditionally an ad-weary, media savvy audience. The agency took over a pub in London and placed a fake mirror of similar size and shape to a car windscreen in the men's toilets.
Planner (creative agency): Lorna Burt RelatedAlso best this week |
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