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Top 6: March 14th 2007

Ariel: Soft Billboard

Top 6: March 14th 2007
To introduce Ariel washing detergent with a touch of softener into Morocco, Saatchi & Saatchi Dubai created 10 soft billboards with the headline ‘Super soft’ (English translation).
Credits Other credits

Regional Creative Directors: Ed Jones, Matt Smith & Derek Green

Creative Team: Matt Smith & Derek Green

Regional ADs: Stephane Wahlen & Hamid Naqvi

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