Top 6: March 14th 2007
To introduce Ariel washing detergent with a touch of softener into Morocco, Saatchi & Saatchi Dubai created 10 soft billboards with the headline ‘Super soft’ (English translation).
Credits
Other credits
Regional Creative Directors: Ed Jones, Matt Smith & Derek Green
Creative Team: Matt Smith & Derek Green
Regional ADs: Stephane Wahlen & Hamid Naqvi