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Reflex Office Paper: 'Enwhitenment' 30s

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CumminsRoss, Melbourne has launched a new campaign for Australian office paper, Reflex Pure White 50% Recycled. The campaign led by a hero 30s spot followed by a long format version introduces 'The Printer Guru', a freewheeling and freethinking character who guides office workers towards finding 'enwhitenment', begging them to fight the common affliction of printer rage and stay calm with reliable Reflex paper.
Credits Other credits

Creative: Jake McLennan

Client: Australian Office, Reflex

General Manager Marketing: Martin Rodger

Marketing Manager: Leanne Bilinski

Animator: Marieka Walsh (Plaza Films)

Cinematographer: Daniel Ardilley ACS

Art Director: Sal Boucher

Designer: Jacob Redding

Sound: Paul Le Couteur @ Flagstaff Studios

Post Production: The Editors

Editor: Dave Whittaker

Colourist: Ben Eagleton

Flame Artist: Adam Archer

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