Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Print

UnDescribable Lemonade: UnDescribable Lemonade 4


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The Coca Cola company asked us to give their newly brewed vegetable made lemonade a brand name and then come up with a campaign to launch it into the market. Since this lemonade has a unique taste that no word can describe, we did the unthinkable: we decide not to give this brand new drink a brand name. Yet, we launch this new lemonade without a brand name with a print campaign that made it stand out from all its competitors who even have brand names. Now call it what you like, in a world where every other brand have a name, not have a brand name is in itself a brand identity.
Credits

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news