TV ad: Co-op: Wonderful

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Focusing on those timely get-togethers between friends and families, Andy Williams’ unexpected lyrics describe and celebrate Christmas happenings, whilst the moving image teases with scenes of Christmas-like merriment and feasting played out in summer. The film, titled ‘Wonderful’, concludes with the reassurance that ‘We’ve everything you need for the most wonderful time of the year. We’re here for you this summer. The Co-operative’.

Category Food
Client Helen Nunn, Head of Marketing, The Co-operative Food
Agency Leo Burnett
Production Smuggler
Country United Kingdom
Uploaded 27 June, 2013

Other credits

Creative agency: Leo Burnett

Executive Creative Director: Justin Tindall

Creative Director: Hugh Todd

Copywriter: Graham Lakeland / Richard Robinson

Art director: Richard Robinson / Graham Lakeland

Planner: Max Keane

Media agency: Rocket

Media planner: Ben Harrison

Production company: Smuggler

Director: Joshua Neale

Director of Photography: Martin Hill

Editor: Tim Hardy @ Stitch

Post-production: MPC

Audio post-production: 750MPH

Exposure: National television

Co-op: Wonderful

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Co-op: Wonderful

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