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Manulife Financial: Hurdles

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Manulife is seen as a faceless insurance company and not a destination for retirement solutions. Show baby boomers, who are 10-15 years away from retirement and feeling unprepared, that Manulife is empathetic towards their financial challenges and can provide inspiration that its not too late to save for their retirement.

On television we showed common financial setbacks for what they really are, hurdles to saving for retirement. The spot drives to documentaries and essays that feature real Canadians talking candidly about their real-life hurdles and how they overcame them.
Credits Other credits

Senior VP, Business Unit Director: Mike Davidson

Group Account Director: Alison Thompson

VP, Operations & Integrated Production: Catherine Kim

Account Supervisor: Jamie Maxfield

Account Supervisor: Carly Sutherland

Account Executive: Mike Johnson

SVP Director of Strategic Planning: Tony Johnstone

Senior Strategic Planner: Annie Seyffert

Strategist: Andrew Ahern

Strategist: Kevin McHugh

Social Media Strategy:

Senior Director, Social Media: Ed Lee

Manager, Community Cultivation: Laura Muirhead

Media Company: OMD

Production Company: The Cornerstore

Executive Producer: Jennie Montford

Director: Bo Platt

Director of Photography: Roman Vasyanov

Line Producer: Angeline Dinzik

Post-Production Company: Rooster

Editor: Marc Langley

Online Editor: The Dashing – Robert Moggach

Colourist: Alter Ego – Wade Odlum

Audio House: RMW

Audio House Producer(s): Jeff Cohen

Audio Director: Ted Rosnick

Music – Aardvark Sound

Casting Agency: Buffalo Casting

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