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Top 6: July 3rd 2013

Hell Pizza: Hell Strikes Back

Top 6: July 3rd 2013
Pizza Hut had been doing some very dubious tactics on Google, trying to divert people searching for Hell Pizza towards themselves. Rather than running to Google to complain, Hell through Barnes Catmur, Auckland put out this reply. It was spread through national press, Twitter and Facebook where it had thousands of likes.
Credits Other credits

Media Director: Katrina Reinsfield

Media Planner: Jamie Graham

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