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TV

Foot Locker: Conversation Lift

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"Conversation Lift' is the newest commercial in the brand's 'Foot Locker Approved' campaign that debuted last year, and which was also awarded multiple Lions at the recent Cannes International Festival of Creativity.

The spot showcases the new 'Shaqnosis' sneakers from Reebok, and available at Foot Locker. It stars NBA legend Shaq and rapper Tyga as they attempt to hold a conversation that requires a lift. The ad, from BBDO New York, breaks online this week and will debut on TV later in the summer.
Credits Other credits

Executive Music Producer: Melissa Chester

Executive Producer: Ralph Laucella

EP/Line Producer: Marc Grill

Director of Photography: Jeff Cutter

Assistant Editor: Nick Divers

Sound Mixer: Keith Reynaud

VFX/Conform: Schmigital

Smoke Artist: Jimmy Hayhow

Color: CO3

Colorist: Tim Masick

GFX: Hornet inc

Designer/Animator: Santa Maria

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