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Top 6: July 24th 2013
Experiential
Heineken: Departure RouletteTop 6: July 24th 2013
Heineken has extended its recently launched global "Voyage" campaign via Wieden + Kennedy Amsterdam with the launch of a new travel experiment 'Departure Roulette', via Wieden + Kennedy NY and as a result has created buzz across JFK airport. This experiment had one goal; a passenger would press a red button and change their destination for a trip to an exotic location. An experiment that puts you in the hot seat for an opportunity of a lifetime. The recap video of how everything went down has been released and does a nice job showcasing the travelers 'dropping' everything and choosing an adventure over their already planned travel.
Interactive Producer: Victoria Krueger |
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