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Top 6: July 31st 2013
Tv
Sony: The Last of UsTop 6: July 31st 2013
Tasked with creating buzz around, and showcasing the immersive game-play of, this new action-adventure game, 180 Amsterdam and Minivegas created a TV ad morphing a live-action character into a CG game player.
Within the ad, an ordinary man in his own home is immersed and transformed into the character of Joel from The Last of Us. He is then confronted with the extraordinary decisions Joel faces, in order to capture how immersed you become when playing the game.
Project Manager: Meredith Bergonzi RelatedAlso best this week |
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