Tesco: Love Every Mouthful

Love Every Mouthful is a campaign via Wieden + Kennedy, London that celebrates Tesco's passion and care for food. It is a call to the nation to respect, understand, explore, share, savour and simply enjoy food.

This is a key chapter in Tesco's mission to use its influence to help people fall in love with food again. Every crunch, every slurp, every scoop and every squeeze of it.