Kraft Original: Kraft Original Squeeze Adds More Fun @ Meal Time

The purpose of the campaign from Encyclomedia, Dubai was to bring more visibility to the Kraft's Original Squeeze showing the ease of using the bottle and the creative designs from Encyclomedia answered the client’s brief for its OOH Campaign.

As the creative for each format (Giganto, Billboard and Bus) that was used for the brand communication across the city of Dubai was tailor made to highlight the 'Squeeze' element of the brief, as a result the brand communication not only reached people across the city of Dubai and but also imparted that Kraft Original Squeeze Made More Fun at meal times.