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Top 6: August 7th 2013

RAV4: The Rav4 Outdoor Website

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Top 6: August 7th 2013
The new RAV4 is built for the outdoor adventurers - the guys who spend their weekends hiking and cycling, and not behind their computer screens surfing the net. That's why Hellocomputer & Draftfcb Johannesburg decided to take the new RAV4 website to them, on a 1.8km cycling track, so that they could explore the new RAV4 in their outdoor environment. With the help of some very innovative technology, we literally built a real-life RAV4 website in the great outdoors, so that not only looked like the online version, but behaved like it too. Cyclists could trade in their mouse for a mountain bike, and navigate the RAV4 Outdoor Website.
Credits Other credits

Technology Design: Johan Pieterse, Nathan O' Gates, Thingking

Build: Thinkging

Director and Editor: Hellocomputer, Blackenvelope Films

Production: Michelle Geere, Justine Grimmer

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