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Top 6: August 7th 2013

Honda: Sound of Honda

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Top 6: August 7th 2013
Honda uses telemetry driving data recorded from Ayrton Senna's world record lap during qualifying for Formula One Japanese Grand Prix in 1989. Twenty years after he died Honda brings back the raw engine sounds of the race car without the car physically being on the track. LED light fixtures and thousands of speakers were used

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