Outdoor
Vip Mobile: Eco City LightThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Serbia is a country with very low eco awareness. There are very few places in the whole country where people can recycle cans and plastic bottles. Leo Burnett wanted to change that, grab people's attention with an innovative idea, and give them actual spots to do the recycling. They created recycling city lights with invitation to citizens to join the Vip Ecomotivation movement.
Photographer: Siniša Grahovac |
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