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Paddy Power: Ball of Shame

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Football fans often get the rough end of the deal when it comes to bad behaviour from players and clubs nowadays, on and off the pitch. Crispin Porter + Bogusky has created a new campaign for Paddy Power's 'Ball of Shame' which embraces the madness and is all about being generous to hard done by fans missing out on the back of some shameful antics. So the next time Suarez takes a chunk out of someone, you might get a free bet.
Credits Other credits

Client: Christian Woolfenden, Global Marketing Director, Paddy Power

Prod Co Producer: Kirsty Dye

Post Production: Jim Allen @ Big Buoy

Editor: Art Jones @ Work

Audio: Parv Thind @ Wave

Planner: Gavin May

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