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Samsung: Like My Hip

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Samsung Electronics America, via 72andSunny Los Angeles, has created "TV Family", an episodic campaign that reinforces Samsung's product innovation story proclaiming that TV has never been better. To capture the attention of this new, diverse audience, the campaign follows a family as they discover the cutting-edge technology on their Smart TV.
Credits Other credits

Lead Designer: Niraj Zaveri

Junior Designer: Ryan Dols

Junior Writer: Jack Lagomarsino

Director of Film Production: Sam Baerwald

Managing Director, Entertainment: James Townsend

Brand Director: Andrew Krensky

Brand Coordinator: Nadia Economides

Brand Coordinator: Tracey Horwitz

Managing Partner, EP: Marc Marrie

Partner, Managing Director: Mal Ward

Editorial: Cut & Run

Editors: Steve Gandolfi & Graham Turner

VFX/Animation: The Mission

Lead Flame: Joey Brattesani

Flame: Michael Vaglienty, Dave Stern, Rob Winfield

Design: Aaron Benoit, Tony Meister

VFX Producers: Marlo Baird Kinsey, Stacy Kessler Aungst

Telecine: MPC

Artists: Mark Gethin

Music: South

Sound Design: Barking Owl

Sound Designer: Michael Anastasi

Mix: Play Studios

Mixer: John Bolen

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