Print ad: WWF Climate Change: Change the world with a pen

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These pens were sent to leading business people. They work with a press campaign (featured on Best Ads a couple of weeks ago) to show how businesses can make a difference to climate change by signing up to the WWF's climate change programme. The ad scrolls out from the pen and can be torn off. On the flip side is a coupon to fill in and send to the WWF.