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Web Film

Kraft Planters: The Lover's Nut

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MR. PEANUT TAKES TO THE AIRWAVES TO SHOW THE “POWER OF THE PEANUT”

Planters Launches a Campaign to Highlight
the Health Benefits of Peanuts with Voice of Actor Bill Hader

Peanuts are known to be a delicious snack, but not many know that the peanut is a strong and mighty legume, despite its size. Planters, America’s leading snack nut brand, is launching a campaign to remind people that peanuts – with seven grams of protein and six essential nutrients – are actually quite powerful.

In the integrated campaign by BEING New York, Mr. Peanut - voiced by Emmy Award nominated actor and former “Saturday Night Live” star Bill Hader - takes on the new role of a life coach who shares his affirmations with the masses to “harness the power of the peanut.” The three TV and four digital spots, which start airing this month, feature Mr. Peanut looking to inspire a motivational seminar audience where he reaffirms the nutritional benefits of peanuts and encourages them to “believe in its power.”
Other credits

Client KRAFT

Product Planters Nuts

Agency BEING

Title(s) Power of the Peanut Campaign

"A Gift from Nature" :30, "Personal Peanut Power" :30, "Nature's Tiny Miracle" :89 and :30, "The Lover's Nut" :65, "Intro":70, "Peanut Power at Work" :48, "Hulu" :45





Running Time see above

Broadcast Date 8/12/2013

Medium (web,TV,other) broadcast, web, print



Company BEING (TBWA/Chiat/Day)

City, State NY, NY

Creative Director Kris Wixom

Creative Director Alisa Wixom

Art Director Craig Duffney

Art Director Ani Munoz

Copywriter Allon Tatarka

Executive Producer Jason Souter

Sr. Integrated Producer Howard Howell

Print Producer Laura Custus

Art Buyer Katie Johnson

Group Account Director Brett Edgar

Account Director Hugo Murray

Account Executive Hunter Serenbetz

Assistant Account Executive Kelly Mendola

Head of Digital Strategy Aki Spicer

Group Planning Director Sarah Watson

Senior Digital Strategist Tasha Dean

Associate Planner Manuel Hernandez

Digital Project Manager Ken Kobel



Production Company Chelsea

Director David Gordon Green

Director of Photography Eric Treml

Executive Producer Allison Amon/Lisa Mehling/Pat McGoldrick

Line Producer Shanah Blevins

Head of Production Adam Gullner



Production Company LAIKA/house

Directors Mark Gustafson, Aaron Sorenson

Executive Producer Lourri Hammack

Producer Rebecca Bowen

Production Coordinators Alix Iverson, Karina Lomelin

Production Assistants Heather Anderson, Dave Gulick, Austin Raz, Lindsey Reif, Roy Young



Storyboard Artists Aaron Sorenson, Simon Thelning



Character Fabrication Jessica Bronk, Elodie Massa Allen, Katie Mello, Margaret Meyer, Sara Neiman

Prop & Set Fabrication Greg Boettcher, Rob Melchior



Technical Directors Clay Connally, Patrick Van Pelt

Modeler, Texture Artist Josh Tonneson

Lighting Artist Matt Reslier

Animator Allan Steele

Rigger Terence Jacobson

Motion Graphics Artists Brian Aebi, Erich Richter



Director of Photography/Moco John Nolan

Assistant Camera/Swing Clay Connally, Jake Hauswirth

Animators Amy Alexander, Julianna Cox, Payton Curtis, Wendy Fuller, Chris Ohlgren

Wrangler Sarah Hall

Stage Manager Erica Johnson



Editor Michael Corrigan

Flame Artist Rex Carter

Flint Artist Leif Peterson

Editorial Manager Melissa Tvetan

Assistant Editor Travis Ezell



Digital Production Unit 9



VFX The Mill

Sr. VFX Producer Emily Branham/Dan Roberts

VFX Shoot Supervisor Gavin Wellsman / Laurent Giaume

2D Lead Compositor Antoine Douadi

3D Massive Laurent Giaume

Designer/Animator Ned Piyadarakorn



Color Grade Company 3

Colorist Tim Masick





Music Company Singing Serpent

Executive Producer Glen Galloway

Executive Producer Dennis Culp

Composers Chris Fulford-Brown/Rafter Roberts



Executive Producer Gloria Pitagorsky

Mixer Eric Warzecha



Company Kraft Foods, Inc

City, State Glenview, IL

Sr. Brand Director Sean Marks

Sr. Director, Marketing Communications Christopher Miles

Brand Manager Peter Cotter

Assoc. Brand Manager Kenneth Padgett

Assoc. Promotions Manager Cindy Marquardt

Digital Marketing IS Lead Christopher Jasensky

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