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Coca-Cola: Coca-Cola Mini-Me

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To launch the new Coca-Cola Mini bottle in Israel,the Geffen Team decided to introduce it to our consumers using someone they are very familiar with themselves Or to be more precise a mini version of themselves.
We created 3D printed mini figurines of our consumers - their own little doll, which looks exactly like them, only in mini.Using the latest in 360° scanning and 3D printing technologies, we built a 3D printing lab inside Coca-Cola's main factory in Israel. Our 360° scanner was able to scan a human figure within a few minutes. We transformed the photographic images into a 3D model and high resolution 3D printers were then used to bring the digital model back to life as perfect mini-me figures made of color sandstone.
Users were invited to participate in the activity and create their own virtual mini-me versions via a special mobile app. They had to make sure their mini-me was happy by taking care of its basic needs and its social well-being, feed it and keep it happy ( Just like a digital Tamagotchi pet, only this time, they themselves were the Tamagotchis). There was a virtual mini supermarket where they could buy more food. In addition users could connect their mini-me to other mini-me's and send them to a movie or out dancing together.
Users who participated in the activity were invited to the Coca-Cola factory, where they underwent a 360°full-body scan, and received the 3D printed mini-me version of themselves within a few hours.At the end of the day we gave them a special little gift but also a personal experience they will remember forever.

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