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ALDI: Cheese

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ALDI has put to air two new spots in its 'Prices you'll love talking about' campaign via BMF Sydney.

The campaign, which has been well-received with shoppers since its July launch, is based around the truth that ALDI's low prices are so good, shoppers can't help talking about them - whatever the situation.

The new spots, for 1kg cheese and squeezy yoghurt, dramatise the benefit of getting something cheaper than expected. They feature the same humorous and quirky tone that's helped set ALDI apart from the competition.
Credits Other credits

Interaction Design Lead: Nev Fordyce

Catalogue Creative Lead: Sophia Coghlan

Catalogue Lead: Jessica Donnelly

Strategy Planner: Ali Tilling

Media Planning and Buying: Maxus

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