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Prepaid Mobile: Telecom Prepaid 'Snap'
In it's latest campaign for Telecom NZ, Saatchi & Saatchi NZ sets out to awaken the NZ mobile market from what it describes as a 'prepaid daze'.
The content from the campaign follows the fun antics of the comically large-handed Andy Palmer – a man on a mission to deliver a unique wake up call using his giant hands. Over the past 10 days unbranded social content from Andy’s own blog has been seeded and shared through targeted audiences. On Sunday night the Telecom TVCs revealed his purpose: to snap apathetic prepaid consumers out of their ways and get them to wake up to Telecom’s great value props – not least of which is the impressive $60 free credit hero offer that has launched with the campaign. Agency: Saatchi & Saatchi New Zealand
Cinematographer: Marty Williams Related
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