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New York Lottery: Paper Cut

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New York Lotteries has launched a new campaign titled "Play It Safe," via DDB New York. This is the first time in recent years the Lottery has advertised the family of Win for Life games, including introducing a new price point and redesign of the current tickets.

The campaign consists of a television spot titled, "Paper Cut," three out-of-home ads, a large Facebook initiative and four radio spots.
Credits Other credits

Head of Production: Ed Zazzera

Business Manager: Kelly McCann

Group Account Director: Leo Mamorsky

Account Supervisor: Heather Olson

Account Executive: Kemi Adewumi

Account Executive: Tarina Hesaltine

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