Cadbury Bournville: Not So Sweet

Ogilvy & Mather Mumbai's brief was to create an integrated campaign around the "Not So Sweet" thought the agency had in place for Cadbury Bournville. The TVC had already set up the Not So Sweet campaign idea. All they needed to do was hammer it in. The challenge was to do something in the online space that would perfectly showcase what 'Not So Sweet' is all about, i.e. the feeling people get when someone is too sweet.