TV ad: Guinness: Basketball

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Guinness through BBDO New York has just launched a campaign in the U.S. to support its flagship brand. The theme is "Made of More" and the campaign focuses both on the quality of the ingredients that make Guinness the premium brand that it is today, as well as celebrating the quality of people who enjoy the brand.

Client Diageo
Agency BBDO North America
Production Biscuit Filmworks
Country United States of America
Uploaded 10 September, 2013

Credits

Director
Noam Murro
Chief Creative Officer
David Lubars
Executive Creative Director
Greg Hahn
Executive Creative Director
Mike Smith
Production company
Biscuit
Exec Agency Producer
Kevin Wilson
DoP
Simon Duggan
Editing Company
Work Editorial
Editor
Neil Smith

Other credits

Senior Creative Director/Art Director: Dan Lucey

Senior Creative Director/Copywriter: Chris Beresford-Hill

Senior Creative Director/Copywriter: Tom Kraemer

Senior Creative Director: Wil Boudreau

Director of Integrated Production: David Rolfe

Executive Music Producer, BBDO: Loren Parkins

Senior Content Producer, BBDO: Tricia Lentini

Senior Executive Producer, Biscuit: Shawn Lacy

Line Producer, Biscuit: Emily Skinner

Assistant Editor: Adam Witten

Sound Design: Brian Emrich

Sound Mixer: Tom Jucarone

Color: CO3

Visual Effects: Absolute Post

Guinness: Basketball

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