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Guinness: Basketball

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Guinness through BBDO New York has just launched a campaign in the U.S. to support its flagship brand. The theme is "Made of More" and the campaign focuses both on the quality of the ingredients that make Guinness the premium brand that it is today, as well as celebrating the quality of people who enjoy the brand.
Credits Other credits

Senior Creative Director/Art Director: Dan Lucey

Senior Creative Director/Copywriter: Chris Beresford-Hill

Senior Creative Director/Copywriter: Tom Kraemer

Senior Creative Director: Wil Boudreau

Director of Integrated Production: David Rolfe

Executive Music Producer, BBDO: Loren Parkins

Senior Content Producer, BBDO: Tricia Lentini

Senior Executive Producer, Biscuit: Shawn Lacy

Line Producer, Biscuit: Emily Skinner

Assistant Editor: Adam Witten

Sound Design: Brian Emrich

Sound Mixer: Tom Jucarone

Color: CO3

Visual Effects: Absolute Post

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