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Web Film
Royal Enfield: Ace Cafe to Madras Cafe:
To commemorate the relaunch of its legendary cafe racer the Continental GT, Royal Enfield partners with agency Wieden and Kennedy and Production Company Hello Robot for this epic production. With a schedule that spanned over the course of a month and featured a multi country shoot, Hello Robot with Paul Minor at the helm crafted this monumental video that features a band of rockers who embark on an epic 11,000 kilometre burn-up.They set out from the birthplace of cafe racer culture the Ace Cafe, London and finish at Madras Cafe, India, the city where the Continental GT is built. Spanning continents and cultures, this cafe-to-cafe ride captures the spirit of pure motorcycling and the cafe racer sub-culture.
The cast for the film feature real Bikers from London to capture the authenticity of the riding and a crew of avid motorcyclists including the cinematographer Magni Agustsson. The post production pipeline was split between the Hello Robot L.A and Mumbai offices.The three minute version of the film was released at the launch event for the Continental GT in London.
Head of Production: Abir Panchanan Related
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