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The Guardian: MegaGlove

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The Guardian launches 'Own the Weekend 2' campaign fronted by comedic spots via BBH.

In January the Guardian launched a new, tongue-in-cheek campaign to champion its weekend newspapers. It marked a bold new direction for the Guardian's January marketing approach which had, in previous years, focused primarily on promotional giveaways.
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Business Director: Ngaio Pardon

Planner: Agathe Guerrier

Account Director: Jon Barnes

Account Manager: Fiona Buddery

Account Manager: Jonny Price

Sound: Sam Robson

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