Interactive ad: Yahoo! Japan: Hands On Search

Embed Video

Top 6: October 2nd 2013

Hakuhodo Kettle Tokyo has launched a new campaign for Yahoo! Japan that makes the internet visual for visually impaired school children. To portray the future for the internet, Yahoo JAPAN integrated the "Search" function with a 3D printer and developed the "Hands On Search" machine. Every item children search for comes out as a solid object by using this search. Children just call out what they want to touch in front of the machine.

Category Online services
URL http://sawareru.jp/en/
Client Yahoo!
Agency HAKUHODO Kettle Inc
Country Japan
Uploaded 24 September, 2013

Credits

Creative Director
Kazuaki Hashida
Creative Director
Kyosuke Taniguchi
Agency Producer
Ken Okada

Other credits

Digital Production: Aid-Dcc Inc. / Katamari Inc.

Movie Production: TOKYO / TAIYO KIKAKU Co., Ltd.

Planner: Shota Hatanaka / Chiharu Shimizu / Kenichi Seki

Technical Director: Saqoosha

3D Printer Director: You Tanaka / Takayuki Kitai

Designer: Yuichi Takatani / Kenjiro Nakayama

Developer: Saqoosha / You Tanaka / Kenji Mori / Yuka Hatae

System Engineer: Takanobu Izukawa

Assistant Developer: Kiki Hasegawa

Sound Designer: Yusuke Tominaga / Kenichi Seki / Keitaro Kamijo

Assistant Producer: Kojiro Matsumoto

Movie Director: Hiroshi Kondo

Movie Producer: Toshiyuki Takei

Production Manager: Takahide Uchibori

Camera: Ryosuke Toyama / Takahide Uchibori / Hiroshi Kondo

Mixer: Akari Tatsumi

Music: AUDIO FORCE

Event Producer : Hiroaki Sakai

PR Director : Takashi Uno / Saeko Kawano

Yahoo! Japan: Hands On Search

Gold sponsors

The Best Ad Jobs

Yahoo! Japan: Hands On Search

Also best this week

Gold sponsors

The Best Ad Jobs