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RAC: Attention Powered Car
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In light of Western Australia consistently having the highest road fatality rate of any state, the RAC and JWT Perth have unveiled a world-first innovation - a car powered by attention - to raise awareness about the deadly impact of inattention on WA roads, estimated to be a factor in 46% of all fatal crashes in Australia. The 'Attention Powered Car' employs the use of neuro-technology to make the car 'go' when drivers are paying attention, and 'slow' when they are not.
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