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Top 6: October 2nd 2013

Bulleit Bourbon: Anti-Established

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Top 6: October 2nd 2013
From the moment Bulleit bourbon was first distilled, it was a whisky made differently: in small batches, with a special recipe, a unique taste and a truly independent spirit. We are intensely proud of how we differ from our more famous counterparts. This led Leo Burnett Sydney to create the brand positioning 'Anti-established'. This word captures the way we have always broken with convention. This film piece was created to announce 'Anti-established' and the philosophy behind it. An ethos that rejects easy, cheap & quick methods in favour of slow, considered and crafted ones.

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