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Steinlager: Be the artist, not the canvas

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Steinlager, NZ’s leading beer brand, decided it was a good time to promote a more sensible drinking attitude.
The new campaign crafted by DDB NZ centres around making fun of friends who have had too much to drink, heroing a sensible drinker at a party who draws random pictures on his mates.
Credits Other credits

Director of Photography: Andrew Stroud

Music: Roland Brown and Liquid Studios

Retoucher: Jo Bayliss

Media: ZenithOptimedia

PR: The PR Shop

Director: Pippa Lekner

Account Manager: Alisa Keall-Grant

Account Executive: Tom Frankish

DDB

Group Business Director: Scott Wallace

Silk TV Production:

Executive TV Producer: Judy Thompson

Agency Producer: Rosie Grayson

Agency Producer: Tania Jeram

Agency Producer: Jane Mill

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