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Fruit Of The Loom: Speedy Boxers


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Fruit of the Loom announced the launch of a new, national brand campaign and platform titled "Start Happy" via agency CP+B. Empowering yet light-hearted, the campaign was inspired by unlocking a very simple but universal truth - the underwear you put on in the morning has the power to set the tone for your entire day.
Other credits

Advertising Agency: CP+B, USA

Worldwide Chief Creative Officer: Rob Reilly

Executive Creative Director: Tony Calcao

Creative Directors: Matt Fischvogt, Dave Cook

Senior Copywriter: Mona Hasan

Art Director: Eduardo Inderdbitzin

Head Of Video Production: Chad Hopenwasser

Executive Integrated Producer: Kate Hildebrant

Jr. Integrated Producer: Caitlin Sullivan



Production Company: H.S.I

Director: Joseph Kahn

Director Of Photography: Dan Mindel

Executive Producer: Kim Dellara

Head Of Production: Doron Kauper

Producer: Richard Weager



Post Production: A52

Post Producer: Daughn Ward

Lead Vfx Artist: Jesse Monsour

Cg Supervisors: Adam Newman, Kirk Shintani

2D Vfx Artists: Cole Schreiber, Richard Hirst, Blake Huber, Steve Wolff, Bruno Parenti, Christel Hazard

3D Vfx Artists: Chris Janney, Caleb Hecht, Vivian Su, Adam Carter, Tim Donlevy

Set Supervisor: Andy Rafael Barrios



Editorial Company: Plus Productions

Executive Producer: Andrea Krichevsky

Editor: Jon Grinberg

Assistant Editor: Andrew Ratzlaff



Music Company: Massive Music

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