Recruitment Campaign: ADC Takeover

In 2013 Interone BBDO Germany had a new positioning. Engineering Ideas. Creating involvement. At the same time the agency looked for recruiting creative people. The challenge was to promote the agency in a relevant and creative way so the best creative will want to work at Interone. The agency just won the German Art Directors Club award and It led us to an insight: Often Advertisers that watch an award wining works think to themselves "I wish I was working in this agency".
So we gave users the chance to do it right away! We replace our gold winner on the ADC site with a special banner. Although the banner shows our winner, like any other winner on the site, when the user clicks on it, the banner doesn’t enlarge the picture. It opens a video Chat with one of our ECDs. Than a direct interview is starting immediately.