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Top 6: October 30th 2013

Sprite: Refresh It Slo-Mo Booth

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Top 6: October 30th 2013
To introduce Sprite Israel's new BBR Saatchi & Saatchi created tag line 'Refresh it' special booths were set up along Israel's beaches, equipped with facebook-connected slow motion cameras that filmed consumers getting hit in the face by water balloons. The slo-mo videos were instantly uploaded to the consumers' facebook pages, and the ones with the most views won prizes.
Credits Other credits

CEO: Yossi Lubaton

Account Group Head: Nir Federbush & Hagai Leeran

Account Supervisor: Yogev Weiss

Account Executive: Ziv Mishan

VP Planning: David Kosmin

Planner: Rachel Friend

VP Production: Dorit Gvili

Agency digital producer: Erez Nativ

Promotion: Promarket

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