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Top 6: October 30th 2013

Norton: Enjoy Your Privacy

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Top 6: October 30th 2013
Our phones are the windows into our lives.There's nothing our phones and tablets don't know about us. We let them listen to our conversations and count on them to harbor our most personal data. But did you know that two-thirds of smartphone owners don't have any form of network protection? How many times a day do you hop on free, public Wifi? Unprotected Wifi gives hackers easy access to all of your personal data, passwords and emails stored on your phone. Pretty scary, right?
Leo Burnett Chicago and Norton created the first ever, integrated multi-user experience, "Enjoy Your Privacy," as a reminder that no device is safe from digital dangers without the right protection.

By logging on on your phone and computer, the campaign gives consumers permission to do the unthinkable hack into the phones of seven fictional characters and gain access to their text messages, photos, emails and bank statements. Suddenly, seemingly normal lives become complex and users discover detailed back-stories that slowly weave together to form a greater plot.

Norton believes there's still a place for privacy in this world and it's worth protecting with Norton Mobile Security.
Other credits

• Client/Ad or Campaign: Norton by Symantec “Enjoy Your Privacy”

• Agency: Leo Burnett USA

• Chief Creative Officer: Susan Credle

• EVP, Executive Creative Directors: Dave Loew & Jon Wyville

• VP, Creative Directors: Rainer Schmidt & Tohru Oyasu

• SVP, Group Executive Producer: Rob Tripas

• Senior Producer: Topher Cochrane

• SVP, Account Director: Antoniette Wico

• Account Director: Katie Bernasek

• Account Executive: Rob Maidens

• Production Company: Smuggler

• Director: Mark Molloy

• Digital Production: Jam3

• Digital Audio: Apollo Studios

• VFX/SPX: Method Studios, 567VFX

• Editorial: Whitehouse

• Music Company: Human

• Director of Photography: Crighton Bone

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