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Outdoor

Romanian Traffic Police: Pass On


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"Children imitate what they see their parents do and this behaviour also applies when it comes to traffic. If grownups don’t respect pedestrian crossing rules, nor will the children and the bad habits will pass on, endangering little ones' lives.
The poster campaign targets parents by being displayed in parent-tutor meeting rooms in schools and kindergartens in Bucharest." Agency: Mercury360 Bucharest
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