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Huggies Korea: Discovery Lab


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"Baby, what are you up to?" Baby is exploring the world now!
Mom discover what baby can do through the baby's exploration to the world!
Huggies Korea and Postvisual came up with another engaging UGC campaign, Huggies Discovery Lab!Product oriented Youtube platform UGC campaign from Huggies Korea has opened!When moms send their babies movements(exploraion) VOD to Huggies Discovery Lab, moms will be receiving Huggies Lab researcher card which contains researcher discount and Huggies discovery Vod and report(Offline) which contains cute line drawings of baby's discovery with the diaper(primier, Magic pants) recommendation will be delivered to Huggies Discovery Lab Youtube Channel and their home.
Other credits

Client: Yuhan-Kimberley, Huggies Korea

Brand Manager: Jinhyang Jeong, Minkyung Lyu

Agency: Postvisual, Seoul

Campaign Director: Jeehee Lee

Executive Creative Director: Euna Seol

Creative Director: Euna Seol

Chief Account Executive: Seonghwan Bae

Account Executive: Youngmin Jung, Eunyoung Jun

Digital Conceptor: Yujin Lee, Wooseob Oh, Mira Oh

Digital Designer: Mingyu Lee, Soojung Kim, Minhee Kang, Mina Seo

Programmer, Developer: Wonseok Cho, Seungwook Cheon, Gwanghun Kim

Social Branding: Hyojin Kim, Sangmi Lee

Film Animation: Sungwook Kim, Sihyeon Kim, Sunjung Lee

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