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The Guardian: Sydney and Shanghai

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The Guardian Global Development site, which launched in 2010, aims to engage a global audience on present and future development issues. The new press and online campaign, via BBH London, aims to engage a broader audience and get more people interested in global development news and issues. The creative uses well known 'first-world' global landmarks, forcing a visual comparison which allows the pace of the developing world to be made relative.
Credits Other credits

Digital Display Director: Richard Atkins

Integrated Producer: Bryony Dellow

Designer: James Townsend

Strategic Business Lead: Ngaio Pardon

Strategy Director: Agathe Guerrier

Team Director: Jon Barnes

Team Manager: Fiona Buddery

Illustrator: Jean-Marie Vives

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