0861 Bail Me: Know your numbers

An Attorney friend of DoJo115 asked recently to help grow his clientele. Our mate frequently comes to the assistance of drivers who may have had too much to drink, got into a car and landed up in the klink. Because he's one of our favourite people we agreed. We reckoned that before you do get horribly wasted at your pub and do get behind the wheel, you’re likely to stop off at the loo or urinal first. Because you're generally there for a long time we decided to warn drivers in a long-copy poster campaign the horrors of what could happen to you if you do get arrested. We wrote and art-directed it with extraordinary detail so that it was something worth reading. The hope was that by describing the awful detail of spending time in jail, we would scare them off from ordering another beer. But if they insisted on drinking, driving and being arrested, then there was only one Attorney who would come to their rescue. And his phone-number would be easy enough to remember, even for the drunkest sod.