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Holiday Scratchers: When You Give, You Win

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LA-based David&Goliath has created a new campaign for the California Lottery that encourages a new tradition of small gift giving around the holidays in the form of a golden envelope filled with Holiday Scratchers.
Lotteries are typically known for showing selfish wins (for example, receiving a big check with your name on it), which doesn't really have place around the holidays. The new campaign strives to remind people that small gestures, like giving scratch tickets, can make someone else's holiday a bit more joyous, and yours too. With this in mind, D&G created a simple but iconic golden envelope to give tickets in, providing a beautiful way to give.
Credits Other credits

Managing Partner/Co-Founder, Smuggler: Brian Carmody

Line Producer: Alexandra Lisee

Editor: Lucas Eskin (Courtesy of Beast LA)

Assistant Editor: Ryan Dahlman (Courtesy of Beast LA)

Color Correction Studio: Company 3

Colorist: Sean Coleman

Color Correction Producer: Matt Moran

Online/Compositing: Method Studios LA

Smoke Artist: Aaron Neitz

Executive Producer: Robert Owens

Online Producer(s): Colin Clarry / Stephanie Allis

Song Title: Suite Bergamasque – III. “Clair de Lune”

Composer: Claude Debussy (1862 – 1918)

Musical Arrangements: Human

Executive Producer: Jonathan Sanford

Sound Design: Barking Owl

Mix Facility: Margarita Mix Santa Monica

Mixer: Nathan Dubin

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