Engage Diamonds: The Journey

Director Anton Josef documents the transformation of a dull, rugged, chunk of carbon as it’s designed and crafted into a luminous, radiant, diamond gemstone. The suspense builds as we watch a vibrant woman make herself beautiful and hurry off to meet her handsome beau. It appears her date has stood her up, but a rendezvous encounter at the conservatory reveals a different ending. Josef combines these two journeys, toggling between cuts to tell the story of Engage Diamonds in this intriguing 60-second Web film.

The details and artistry used to create a diamond are perfectly timed and juxtaposed against the effort put forth by the woman primping herself to look and feel alluring. In the end, both are brilliant and stunning.