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K-Y Touch 2-in-1 Warming Oil and Personal Lubricant: Sit-Ups

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For the first time, K-Y Touch 2-in-1 Warming Oil and Personal Lubricant in a new advertising campaign that recently launched online. The new campaign speaks to women, who want to stay connected with their partner through enjoyable physical and emotional intimacy, but who have not been comfortable introducing a personal lubricant into their relationship. An insight reveals that couples who find it difficult to experience pleasurable physical intimacy often feel embarrassed to discuss the issue and may feel reluctant to introduce lubricant into their relationship. However, those who do use K-Y Brand products feel more liberated and credit the brand for restoring an enjoyable intimate experience. Agency: DDB Toronto.
Credits Other credits

Vice President, Strategy and Innovation: Dino Demopoulos

Strategy: Sandra Moretti

Media Company: J3

Executive Producer: Lexy Kavluk

Director: Curtis Wehrfritz

Director of Photography: Brendan Steacy

Line Producer: Micheal Smith

Post-Production Company: Posterboy

Editor: Brian Williams, Raj Ramnauth

Editing Producer: Michelle Rich

Online House: Azyzfx

Online Editor: James Andrews

Online Producer: Karen Huybers

Colour: Alter Ego

Colourist: Tricia Hagoriles

Audio House: RMW Music

Audio House Producer(s): Jeff Cohen

Audio House Engineer(s): Dustin Anstey

Casting Agency: Powerhouse casting

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