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Web Film

Canadian Olympic Committee: Kailie Humphries Documentary


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With only a month to go until the Sochi 2014 Olympic Games we are thrilled to present #WeAreWinter, a campaign from Poximity launched for the Canadian Olympic Committee directed by Henry Lu. #WeAreWinter features 17 Canadian athletes in training gearing up for the Sochi 2014 winter games. Having a history in documentary film making, Lu was able to get to the core of what representing Canada at the winter games means to these athletes. Proximity worked hand in hand with production to create a powerful TV campaign to drive audiences to the COC site olympic.ca This has been a massive undertaking and HUGE shout out to all of our production partners who worked on this project to make it magical -Posterboy Edit, Grayson Matthews, Red Lab & Alter-Ego and all of the uber crew.
Credits Other credits

Chief Marketing Officer : Derek Kent

Senior Brand Manager: Kim Astley

Head of Production: Rob Burns

Head of Sales: Ashley Monaghan

Executive Producer Editorial - Michelle Lee

Transfer: Andrew Exworth, Red Lab + Soho

Online: Steve McGregor, Alter-Ego



Detailed credits attached in PDF form.



Proximity/agency credits only apply to “Crossroads”, “Tundra Kaillie”, “Tundra Mark” + “Tundra Mikael”

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