Jaguar F_Type Coupe: The Set Up

Ben Kingsley stars in Jaguar's new Super Bowl "Good to be Bad" campaign which will launch the new F-Type Coupe. The Jaguar campaign, which will feature renowned British actors, is being filmed by Academy Award-winning British film and television director Tom Hooper. "This is one of those jobs that can really be a lot of fun, so I was quite happy to oblige when Jaguar asked me to be a part of their first Super Bowl commercial," said Hooper.