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McDonald's: Hooray For Today


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Leo Burnett Manila has released a new McDonald's breakfast campaign in The Philippines. The annual "Hooray for Today" campaign in the past years typically featured an upbeat and optimistic theme. Following the Typhoon Haiyan disaster in the country last year, it became ever more important to lift the spirits of the Filipino people.
Credits Other credits

Accounts: Donny Dingcong, Maik Alturas, Xea Kho

Post Prod: Optima

Music: Allan Feliciano

Audio House: Loudbox

Client: Golden Arches Development Corporation

Kennetth Yang, President and CEO

Margot Torres, Senior Vice President for Marketing

Oliver Rabaton, Marketing Manager

Christina Lao, Marketing Manager

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