British Red Cross: Every Crisis is Personal

In a thought provoking film created by Arthur, Londonwhich effortlessly mixes shot footage with material from stock libraries, director Adam Bonke shows it’s not just the scale of the crisis that matters but the impact on the people affected. Central to the idea behind the film is that the work of the British Red Cross is not based solely on the scale or location of the crisis at hand. They focus their efforts on the individuals and their human responses to a crisis.