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Top 6: February 5th 2014
Interactive
Nokia Lumia 1020: Pass It OnTop 6: February 5th 2014
Nokia’s 'Pass It On' is a unique social photography experiment In this unpredictable and interesting experiment Nokia sent 30 Nokia Lumia 1020 smartphones to 30 cities around the world to be passed from person to person to capture images of the city in which the people live. After the campaign from Havas, Helsinki started on Monday January 20th Nokia has no control over who will take part.Phones are being passed from hand to hand and individuals will capture their own vision of the city and share it with rest of the world. To tell their very own story of the city, participants will tag their photos with hashtags representing their feelings and interpretations. And after spending one day capturing their city the phone will be passed on to whoever they think will have an interesting story to tell.
All of the photos taken by participants will be published on the Nokia site at: http://www.nokia.com/passiton. Starting today, hundreds of images will arrive daily and the campaign will evolve day by day. Nobody knows what will happen or what we will end up seeing. By giving up control of the project and putting it into the hands of unknown individuals worldwide we’re taking a leap into a true social experience. 30 Nokia Lumia 1020's were sent to the following cities: Düsseldorf, Jakarta, New York, San Francisco, Sao Paulo, London, Hong Kong, Sydney, Stockholm, Milan, Amsterdam, Brussels, Buenos Aires, Ho Chi Minh City, Madrid, Mexico City, Johannesburg, Moscow, Istanbul, Zurich, Warsaw, Santiago, Delhi, Shanghai, Helsinki, Singapore, Paris, Dubai, Beirut, Almaty.
Communications consultant: Piia Rysä, Laura Lyyvuo Also best this week |
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