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LACOSTE: The Big Leap

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More than just a tagline, "Life is a beautiful sport" is Lacoste's new promise. A promise that re-establishes the brand's founding values.
Whether on the playing field or in everyday life, the Lacoste story has its heritage in a quest for authenticity, performance and elegance. The founder, Rene Lacoste never considered sport as just a physical performance, but as a proof of tenacity, engagement and panache.
Life is a sport, a challenge that demands courage but above all, an incredible playground. It is this profoundly optimistic vision that Life is a Beautiful Sport embodies.
Lacoste's first advertising film, “The Big Leap”, created by BETC Paris and directed by Seb Edwards, is a metaphor for "Life is a beautiful sport". It was produced through Wanda and award-winning creative studio MPC completed the VFX.
The film is an epic story of a first kiss and of a man overcoming his fears to show a woman he loves her. It is a metaphorical plunge into the unknown where there is no turning back and the outcome can only be known once the space between them is crossed.
Credits Other credits

Strategic Planning: Clément Boisseau

Trafic: Michele Bertona

TV Producer: David Green


Music: Discolsure - “You & Me” ft Eliza Doolittle – Flume Remix / Universal Music Publishing

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