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Telenor: Mission Norway


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Telenor casts Steve Van Zandt in Norway London, 10 February 2014: London creative agency Green Cave People is set to launch one the most ambitious integrated multi-channel communications ad campaigns ever in Norway for Telenor, the sixth biggest Telco in the world.Launching on Friday 7 February during the first ad break of the Winter Olympics opening ceremony Norway's equivalent of the Super Bowl - the first TV spot is two minutes long, a rare length in the Norwegian ad market. Two further 60 second spots will quickly follow along with an unprecedented outdoor, digital and social media campaign.
The campaign features star of the Sopranos and founder member of E-Street band Steve Van Zandt, a sensation in Norway due to his appearance as Frank "The Fixer" Tagliano in Lilyhammer, one of the country's biggest shows.
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