Nivea Men: Life Hacks

The work, created by Stack, London , shows how clever 'cheats' and tricks, like ironing a creased shirt using the tumble dryer or storing smelly trainers in a freezer to eliminate odours, could help make a bloke's life easier. The campaign launches with attention grabbing pre-rolls that feature a man waking up and getting ready for Sunday football with his morning routine made effortless by a number of these Life Hacks